Made in UAE: Mariam EM. The Magic of Sidr

A Made in UAE brand, Mariam EM Abu Dhabi is crafting the Balance & Soothe Face Serum: the perfect solution for oily skin in the UAE’s unique climate with locally sourced ingredients.

New to the Emirates climate

As a female expat with oily skin, the shift to the UAE’s hot and humid environment has likely intensified your skincare challenges. Managing excess oil, preventing breakouts, and maintaining a healthy balance can be difficult, especially with harsh sun exposure and dry indoor air.

The Mariam EM Abu Dhabi Balance & Soothe Face Serum is explicitly crafted to address these issues, using locally sourced ingredients that align with your passion for supporting UAE brands and promoting environmental sustainability. This Serum provides a soothing, oil-balancing solution that transforms your skincare routine while helping the rich natural resources of your new home.

A Made in UAE Life-Changing Solution

Imagine having a skincare product that effectively balances your skin’s oil production and celebrates the UAE’s local ingredients and sustainability efforts. The Mariam EM Balance & Soothe Face Serum is carefully formulated to bring harmony to oily, breakout-prone skin, using natural extracts sourced from the UAE’s environment.

With every application, you’ll notice your skin becoming less greasy, refreshed, and free from the irritations of adjusting to a new climate. This Serum is more than just a skincare step—it’s your connection to the local cultural heritage and community, which helps you stay radiant and balanced while supporting ethical, home-grown beauty practices.

Balance Your Oily Skin Naturally with Made in UAE-Sourced Ingredients While Staying True to Your Values

Why Mariam EM Balance & Soothe Face Serum is a must-have for oily skin in the UAE

🏆Oil-Control Formula: Designed specifically for oily and combination skin, this Serum reduces excess sebum without over-drying, helping your skin stay fresh in the UAE’s heat and humidity.
🏆Local, Natural Ingredients: Infused with soothing, locally sourced ingredients like date seed extract and desert botanicals, this Serum nourishes your skin with the natural richness of the UAE.
🏆Soothing and Calming: Chamomile and aloe vera in its formula help calm skin irritated by the harsh climate, preventing redness and breakouts while maintaining balance.
🏆Lightweight, Non-Greasy Texture: The fast-absorbing formula leaves no residue, making it perfect for daily use even under the intense UAE sun.
🏆Eco-Friendly and Ethical: With sustainable packaging and cruelty-free production, this Serum supports your commitment to protecting the environment and choosing products with integrity.

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Ingredients

“MARIAM EM was founded with the intention to create holistic beauty essentials that naturally nourish your body and skin. Our pampering collection of products features simple formulas for inspiring beautiful daily rituals and infusing your everyday care with an element of spa-like luxury.”
Mariam EM, Our Story

Mariam EM Abu Dhabi Balance & Soothe Face Serum is an expertly crafted formula designed to restore harmony and calmness to the skin while deeply nourishing and hydrating it. It’s packed with a blend of powerful natural extracts and advanced ingredients that work synergistically to tackle issues like redness, irritation, and imbalance, making it a must-have for sensitive and reactive skin types.

✅Hydration and Moisture Retention (Glycerin, Butylene Glycol, Sodium Hyaluronate): This Serum provides an intense boost of hydration with Glycerin and Butylene Glycol, which draw moisture into the skin, while Sodium Hyaluronate locks it in, ensuring long-lasting hydration. Together, they keep your skin plump, smooth and well-nourished.

✅Soothing and Calming (Rosa Damascena Flower Water, Allantoin, Hamamelis Virginiana Extract): For those struggling with inflammation or redness, the combination of Rosa Damascena Flower Water and Allantoin delivers a soothing effect, reducing irritation and promoting healing. Hamamelis Virginiana (Witch Hazel) Extract further calms the skin, offering anti-inflammatory properties to alleviate redness and irritation.

✅Balancing and Regulating (Niacinamide, Ziziphus Spina-Christi Leaf, Salicylic Acid): Niacinamide, a form of Vitamin B3, stands out in this Serum. It reduces the appearance of pores, uneven skin tone, and dullness. Ziziphus Spina-Christi Leaf extract, the brand’s signature ingredient, more commonly known as Sidr tree, a natural botanical used for centuries in traditional medicine, purifies and protects the skin. Salicylic Acid (my favorite) provides gentle exfoliation, unclogging pores and keeping skin clear from breakouts.

✅Nourishment and Antioxidant Protection (Sesamum Indicum Seed, Prunus Amygdalus Dulcis Seed, Rosmarinus Officinalis Leaf Extract): To deliver essential nutrients, fatty acids, and antioxidants that protect the skin from environmental damage.

✅Botanical Powerhouse (Juniperus Communis, Nigella Sativa, Thymus Vulgaris): A selection of potent botanical extracts work to detoxify and invigorate the skin, leaving it clear, fresh, and balanced.

This Serum is ideal for sensitive, acne-prone, or irritated skin types looking to restore balance, calmness, and hydration. It provides an excellent base for any skincare routine and helps maintain a healthy, glowing complexion.

More on ingredients: https://www.mariamem.com/products/balance-soothe-face-serum?ref=dtbopbqe

Customer testimonial: My Story

I cannot believe this is a Made in UAE skincare brand, producing this Serum right under my nose; and at a fantastic price.
I don’t really remember how I found the brand (most probably while gathering information about Sidr) while “Google-ing,” but I am happy I did, and I feel really lucky to have access to such a formula.

Truth be told, I was scared to use it for two main reasons:
1. I already had a well-established skincare routine that included various ingredients, and I had to integrate Sidr as a new ingredient.
2. I purchased it in late July, summer in full swing here in the UAE with 45+ degrees Celsius outside, AC setup for 21 degrees inside, and my oil production at its highest levels on my skin.

About Made in UAE ingredients, I wrote here.

**Mariam EM Abu Dhabi Balance & Soothe Face Serum**

Also, on their Balance & Soothe Face Serum page, you can find all the information you need and the whole ingredients list (just the way I like it). They got me at:
🤍Transparency
🤍Sustainability
🤍Local brand
🤍Clean ingredients
🤍Website
🤍Order and delivery

I am not aware of them being available to buy in stores across the UAE, but the online order and delivery is a smooth and pleasant experience—free delivery across the UAE, of course.
It’s been more than four weeks since I have been using the Mariam EM Abu Dhabi Balance & Soothe Face Serum, four nights a week, and this is what you need to know:

Upon first glance, the minimalist yet elegant packaging exudes luxury, instantly catching my attention. The bottle is sturdy and sleek, reflecting the brand’s ethos of quality and authenticity. Safe to travel with.
The texture of the Balance & Soothe Face Serum is light and non-greasy, with a silky finish that absorbs quickly into the skin. A few drops are enough to cover the face and neck, and the Serum leaves a beautifully hydrated, matte finish without feeling heavy or oily. Its fast absorption is a significant plus in the UAE’s hot climate, where layering thick products is not ideal. I’m in absolute AWE.
After two weeks you can already notice a significant improvement in the skin’s texture, tone, and pores. I wake up with glowing skin, not oily, but smooth and radiant. The Serum truly lives up to its claim of balancing and soothing the skin. It has also helped manage some dehydration and irritation caused by the intense heat and air conditioning, a common skincare challenge in the UAE.

I absolutely love the scent. Discreet yet powerful in its own right, not overwhelming at all, the scent carries a subtle, earthy aroma, likely influenced by the Sidr and other natural ingredients. And I just love going to bed smelling like I am a little bit more part of this beautiful Arabic culture.
So now, they got me at 🤍 Results, also.

What makes the Mariam EM Balance & Soothe Face Serum even more impressive is its versatility—it’s not just for me but perfect for sharing with my hubby as well. It did an excellent job on my T-Zone, and I told my hubby about it. Targeting the pores, this Serum’s non-greasy formula and calming properties work wonders on his skin. It’s a product that seamlessly fits into both our skincare routines, proving that good skincare knows no gender boundaries.

Whether you’re a UAE resident, a tourist, or a global beauty enthusiast, this Made in UAE Serum deserves a spot in your skincare regimen, especially if you’re looking for a natural, gentle solution to soothe and balance your skin.

For those interested in discovering the power of Middle Eastern heritage ingredients, the Mariam EM Balance & Soothe Face Serum is an excellent entry point, and I’m thrilled to have found a local brand that delivers such high-quality results.

I invite you to discover the power of locally sourced skincare with the Made in UAE brand Mariam EM. It’s the perfect ally for keeping your oily skin under control while staying true to your environmental and ethical values.
I made it a part of my evening skincare routine, and my hubby’s, and I am making the most of my clear, balanced, and healthy skin that thrives in the UAE’s unique climate, all while supporting local brands and ingredients.